Client Profile
- Location: Northbridge, Sydney
- Client Type: Vendor advisory
- Goal: Sell a high-value, architecturally designed home on one of Northbridge’s best streets
Situation
Our clients, empty nesters ready to downsize, were looking to sell their architectural home in Northbridge. Located on one of the suburb’s premier streets, the property had immense appeal, yet the clients sought professional guidance to ensure they maximized its value. Specifically, they needed:
- Expert advice on valuation to set realistic expectations for the home’s market worth
- Guidance on choosing the best agent—they were unsure whether a local or out-of-area agent would be better suited to handle the sale
With a background of two previous property sales, they wanted to approach this sale strategically, leveraging industry insights to achieve the best outcome.
Challenges
The sale of this high-value property presented specific challenges:
- Agent Selection Considerations: The clients were uncertain about the potential benefits of a local versus an out-of-area agent, making it essential to choose an agent with the right expertise for this unique home.
- Market Valuation for a Unique Property: As a custom-designed home, determining a fair and competitive market value required a nuanced understanding of architectural properties in Northbridge.
Our Approach
To help the clients navigate this sale and achieve a record-breaking outcome, we provided an unbiased valuation, agent selection guidance, and ongoing advisory support.
- Unbiased Valuation and Market Insight
Leveraging our industry expertise, we provided the clients with a frank and realistic opinion on the property’s value, taking into account its architectural uniqueness and prime location. This valuation gave them a reliable benchmark, helping them understand what they could expect in the current market. - Strategic Agent Selection
Using our extensive relationships with both local and out-of-area agents, we offered insights into potential agents who had a proven track record with premium properties. This guidance helped the clients choose an agent who understood how to market an architectural home effectively and could attract buyers seeking high-quality properties in Northbridge. - Full-Service Vendor Advisory Support
We provided ongoing support throughout the sale process, reviewing marketing strategies, assisting with pricing decisions, and ensuring that the chosen agent’s approach aligned with the clients’ goals. Our vendor advisory service allowed the clients to feel supported, confident, and well-informed at every stage.
Outcome: A Record-Breaking Auction Day Sale
With our guidance, the clients chose an agent who implemented a successful marketing campaign that resonated with premium buyers. As a result, the property sold on auction day for a non-waterfront record in Northbridge, achieving an exceptional outcome that exceeded the clients’ expectations. Our valuation, agent selection advice, and vendor support ensured that the property was positioned to attract competitive offers, resulting in a record-breaking sale.
Key Benefits to the Client
- Reliable Market Valuation: Provided a clear understanding of the property’s worth, setting realistic expectations.
- Informed Agent Selection: Leveraged industry relationships to recommend an agent suited to the unique aspects of the property.
- Comprehensive Support: Offered guidance and advice throughout the process, ensuring the clients’ interests were represented at every stage.
