Client Profile
- Location: Leichhardt, Sydney
- Client Type: Vendor Advisory
- Goal: Sell their property efficiently with minimal stress and maximize sale price
Situation
Our clients engaged our complimentary vendor advisory service to manage the sale of their home while they focused on relocating. Since they hadn’t followed the real estate market closely since their initial purchase, they relied on us for:
- Accurate valuation insights to set realistic expectations
- Agent selection to find the right representation
- Marketing advice to attract qualified buyers
- Ongoing support as a buffer with the agent, including weekly campaign assessments
Challenges
- Limited Market Knowledge: The clients hadn’t tracked recent market trends and needed guidance to understand their property’s value and the best sale approach.
- Time Constraints: Both clients had demanding schedules, necessitating an efficient, managed process with minimal involvement.
- Strategic Timing: Coordinating light renovations, holidays, and the market launch required careful planning to optimize exposure.
Our Approach
To support the clients effectively, we focused on accurate valuation, agent selection, and strategic campaign management.
- Valuation Insights and Agent Selection
After assessing the property, we set a valuation range between $2.3m and $2.4m based on market research. We interviewed three local agents and collaboratively shortlisted the best fit with the clients. Acting as a group, we met with the chosen agent, aligning on expectations for commission structure, marketing, and strategy. - Campaign Planning and Market Timing
Recognizing the timing challenges, we advised on completing light renovations before launching after the public holiday. This planning allowed for optimal buyer engagement and ensured the property’s readiness for the market. We emphasized a well-calibrated price guide to attract serious buyers amid changing market conditions. - Ongoing Client Support and Market Adjustments
Throughout the campaign, we scheduled weekly calls with the clients to review progress, address feedback, and refine strategies as needed. Our ongoing communication ensured the clients remained informed and confident, despite their busy schedules.
Outcome: Selling at the Upper End of the Valuation Range
On auction day, a serious buyer who had inspected the property multiple times submitted an unconditional offer within the valuation range. With additional negotiation, we secured a sale at the upper end of $2.3m to $2.4m, meeting the clients’ expectations and providing a satisfying result.
Key Benefits to the Client
- Accurate Valuation and Market Insights: Provided a clear, data-backed valuation and unbiased advice, helping the clients understand market positioning.
- Effective Agent Selection and Campaign Strategy: Assisted in selecting the ideal agent, structuring commission, and setting an optimal launch timeline.
- Comprehensive Process Support: Acted as a buffer throughout the process, coordinating with the agent and offering weekly updates for a stress-free experience.
