Client Profile
- Location: Fairlight, Sydney
- Buyer Type: Owner-occupiers
- Goal: Purchase a family-friendly home with ample outdoor space for entertaining
Situation
Our clients, a young family, had been searching for a home in Fairlight for over a year without success. Due to limited opportunities in this desirable suburb, they engaged our services to help broaden their options and leverage off-market access. They wanted a property that offered a modern layout with outdoor space for entertaining and room for their growing family.
With a small search area and limited time, the family required a strategic approach that would leave no stone unturned.
Challenges
The search for a suitable family home in Fairlight presented specific challenges:
- Limited Availability in Fairlight: The small, desirable suburb had a limited number of properties on the market.
- Time Constraints: As busy professionals, the family needed efficient, targeted property selection.
- Focused Search Area: With a preference solely for Fairlight, options were constrained, requiring a dual approach to maximize opportunities.
Our Approach
To meet the family’s needs, we focused on pre-market access, proactive outreach, and tailored negotiation.
- Dual Approach with Agent Relationships and Direct Outreach
We conducted a dual-approach search by leveraging our network with sales agents for pre-market opportunities and approaching property owners directly. This comprehensive strategy reassured the clients that all options were explored and allowed us to access exclusive listings. - Detailed Property Assessment and Specialist Valuation
Once we identified a property that met the family’s needs, we provided a specialist valuation and market insights on pricing to ensure the property was competitively priced. This analysis allowed the clients to feel confident in the value of the home, given Fairlight’s unique market conditions. - Negotiation Strategy to Secure Pre-Market Property
After only 8 weeks, we identified a 400+ sqm property with a modern extension, open flow to a pool, and ample outdoor space for year-round entertaining. Recognizing the property’s appeal, we employed a targeted negotiation strategy to secure it shortly after it was listed, ensuring the clients avoided prolonged competition.
Outcome: Securing an Ideal Family Home with Desired Features
Within eight weeks, we successfully secured a pre-market family home in Fairlight with a spacious layout, modern renovations, and excellent outdoor flow. This property’s pool and grass area provided the perfect setting for family life and entertaining, aligning seamlessly with the clients’ vision for their new home.
Key Benefits to the Client
- Exclusive Off/Pre-Market Access: Provided unique access to properties not widely available, maximizing opportunities in a tight market.
- Specialist Valuation and Market Insights: Delivered a clear valuation and insights on pricing, helping the client feel confident in their investment.
- Efficient Process and Negotiation Strategy: Secured the ideal property quickly and competitively, saving time and reducing stress.
