Client Profile
- Location: Freshwater, Sydney
- Client Type: Vendor Advisory
- Goal: Sell a unique property at the best possible price with expert guidance on the sales process
Situation
Our client, a past buyer, approached us for guidance on selling an investment property in Freshwater. The property had a unique layout—only 4 meters wide yet surprisingly functional for families. Given the property’s atypical design, the client was uncertain about its market value and the optimal approach to secure a strong sale. Specifically, they sought:
- Expert advice on valuation to understand the property’s worth
- Recommendations for a suitable sales agent to execute the sale effectively
- Guidance on the sales process to ensure a successful and well-priced outcome
Challenges
The sale of this property presented unique challenges:
- Unusual Property Layout: With a narrow 4-meter width, the property required a targeted marketing campaign that would appeal to potential buyers while highlighting its functionality.
- Importance of Accurate Pricing and Agent Selection: Given its unique nature, setting the right guide price and choosing the best agent were critical to attracting the right buyers and achieving a strong sale price.
Our Approach
To support the client in maximizing the property’s sale value, we focused on delivering an unbiased valuation, strategic agent selection, and ongoing guidance throughout the sales process.
- Unbiased Property Valuation and Market Insight
Leveraging our industry knowledge, we provided a frank and unbiased valuation of the property, giving the client a realistic perspective on its market worth. This valuation, rooted in a detailed analysis of recent sales and local trends, empowered the client to make informed decisions about pricing and marketing. - Strategic Agent Selection
Recognizing the importance of agent expertise, we used our extensive network of trusted agents to recommend professionals best suited for selling unique properties in Freshwater. By advising on the right agent with experience in marketing functional yet unconventional homes, we ensured the client was positioned for success. - Full-Service Vendor Advisory Support
Throughout the sales process, we provided consistent support and advice, acting solely in the client’s interest. From reviewing marketing strategies to guiding on the best listing price, our vendor advisory service allowed the client to feel confident in each decision.
Outcome: A Successful Sale with Strong Results
With our guidance, the client chose an agent who executed a strategic marketing campaign tailored to the property’s unique layout. As a result, they achieved an excellent sale price that reflected the property’s value, given its functional design and appeal to families. Our valuation insights, agent recommendation, and ongoing support allowed the client to navigate the sales process confidently and achieve an optimal outcome.
Key Benefits to the Client
- Unbiased Expert Valuation: Provided clear insights on market value, allowing the client to set realistic expectations.
- Trusted Agent Recommendation: Leveraged industry relationships to recommend an agent who maximized the property’s appeal and sale potential.
- Comprehensive Vendor Support: Offered end-to-end guidance throughout the sales process, ensuring the client’s interests were represented at every stage.
