Recent case studies

Case Study: Helping Time-Poor Professionals Achieve a Successful Off-Market Sale

Client Profile

• Location: Sydney
• Client Type: Vendor advisory
• Goal: Sell their property off-market and relocate to the city for a shorter commute

Situation

Our clients were looking to sell their property with minimal disruption and relocate closer to their workplaces. They relied on our vendor advisory service to manage:

• Agent selection to ensure a smooth, efficient sales process
• Sales method recommendations to avoid an auction and keep the process low-stress
• Valuation insights and marketing tips to maximize the appeal of the property

With limited time and a desire to avoid the complexities of an auction, the clients sought our guidance to navigate the sale seamlessly.

Challenges

1. Time Constraints: As full-time professionals with a young baby, they had limited time to manage the sale process independently.
2. Desire for Off-Market Sale: The clients wanted to avoid an auction and reach qualified buyers through an efficient off-market process.
3. Preparation and Presentation: The property required some light renovations and styling to ensure it was ready for sale.

Our Approach

To support the clients effectively, we focused on agent selection, property preparation, and targeted off-market sales strategy.

1. Agent Selection and Strategic Sales Method
   After interviewing three local agents over two days, we helped the clients select an agent with a strong off-market process and an attractive commission structure. This choice provided peace of mind, ensuring the agent would deliver a smooth, effective sale without the need for an auction. The commission terms were also favourable, aligning with the clients' goals and minimizing stress.
2. Property Preparation and Market Positioning
   To maximize appeal, we advised on $10,000 worth of light renovations and some minimal styling. This preparation gave the property the appearance of being fully “market-ready,” despite its off-market status, attracting serious interest from qualified buyers.
3. Efficient Off-Market Campaign
   Within two weeks of launching the off-market campaign, the agent brought through over 15 qualified buyers, allowing for a targeted, streamlined process. The property’s presentation and the agent’s connections facilitated a smooth sale, surpassing the clients' expectations and achieving a strong result.

Outcome: Successful Off-Market Sale Exceeding Client Expectations

By focusing on targeted agent selection, strategic preparation, and a well-executed off-market process, we helped the clients achieve a successful sale within two weeks. The result exceeded their expectations, providing a smooth and efficient transition without the stress of a traditional auction campaign.

Key Benefits to the Client

• Expert Agent Selection and Commission Negotiation: Secured the ideal agent with a favourable commission structure, providing peace of mind and ensuring quality representation.
• Seamless Off-Market Process: Brought in qualified buyers without the hassle of an auction, ensuring an efficient sale and preserving the clients’ time.
• Comprehensive Preparation Support: Advised on light renovations and styling to enhance property appeal and optimize sale potential.